Jackson Marketon
Senior Staff Engineer
Shipping what matters now. Scaling it to what matters next.
Currently Senior Staff Engineer @ Lattice · Formerly Shopify, Pinterest, OpenTable, and more
Engineering leader with 10+ years driving product-led technical initiatives at scale and I still write code every day. I work at the intersection of product strategy and hands-on engineering: understanding what the business actually needs, cutting scope to what matters, and shipping fast without accumulating debt. I believe in validating early, iterating as we scale, and staying close enough to the codebase to know when we're getting it wrong.
Experience
Senior Staff Engineer
Lattice · Dec 2024 – Present
- ▸ 80% deep product engineering / 20% cross-functional leadership across 100+ person org
- ▸ Established "Brilliant Basics" mindset adopted org-wide as the standard for maintainability over feature chasing
- ▸ Re-architected Compensation Cycles Product in 6 weeks: from barely functional to organizational reference for balancing UX, tech debt, and business needs
- ▸ Defined narrow waist API standards that attack legacy debt while accelerating velocity
- ▸ Known for bias to action — quick to respond, quick to unblock, quick to ship
- ▸ IC community leader across Core UI, Product Experience, Brilliant Basics, Performance, and Developer Experience initiatives
Staff Engineer
Shopify · Dec 2022 – Dec 2024 (2 years 1 month)
Growth CX RND
Jul 2024 – Dec 2024 (6 mos)
- ▸ Technical direction for LLM-powered merchant support chat
- ▸ Observability frameworks for Help Center reliability
- ▸ Mentorship focus, upleveling team capabilities
Shop Ads
Dec 2022 – Jul 2024 (1 yr 8 mos)
- ▸ Principal frontend architect for Shopify's advertising platform
- ▸ Drove Shopify Audiences adoption, helped merchants cut CAC
- ▸ Scaled Shop Cash Offers with UX improvements that moved revenue
- ▸ Established frontend patterns adopted across product teams
Software Engineer L5
Pinterest · May 2020 – Nov 2022 (2 years 7 months)
TwoTwenty
Nov 2021 – Nov 2022 · 1 yr 1 mo
- ▸ Pinterest's internal startup incubator, rapid prototyping new business opportunities
- ▸ Built creator tools and studio experiences for Pinterest TV (live shopping)
- ▸ Full-stack from concept to launch, close collaboration with product and design
Business Access
May 2020 – Jan 2022 · 1 yr 9 mos
- ▸ Led turnaround of advertiser access management, delivered 12 weeks ahead of revised schedule
- ▸ Mentored team, identified bottlenecks, established improved dev practices
- ▸ Cross-functional monetization initiatives from alpha to launch
Senior Software Engineer, Booking Team
OpenTable · Feb 2019 – May 2020 (1 year 4 months)
- ▸ High-traffic consumer booking experiences for core reservation platform
- ▸ Drove GraphQL adoption in 6 weeks, established best practices across consumer services
- ▸ Built backend-for-frontend services optimizing booking flows for millions of users
- ▸ Improved conversion rates ~15% YoY through UX and performance work
Earlier
Field Nation · Senior Software Engineer · Dec 2017 – Dec 2018
Alley Interactive · Senior Developer · Jul 2014 – Dec 2017
Walker Arts Center · Web Developer · 2012 – 2014
Freelance, Blue Earth Interactive, SMCpros, Blend Interactive, Dakota State University
Volunteering
Red Rock Search and Rescue
Las Vegas, NV · 2022 – Present
- ▸ 540+ hours doing cold case search, urban search, wilderness rescue, and training
- ▸ Field work (usually on radio), command post (all the roles, sometimes solo), and mission development
- ▸ Acted as Operations Lead and Incident Command when needed